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Mobile Notary advertising, the good and the bad

November 6th, 2007

Mobile Notary advertising, the good and the bad

As mobile notary publics, we all wish that we could get our phone ringing off the hook like it was just a few years ago. At that time there wasn’t really much we had to do in the way of advertising to keep our phone ringing. Today, it’s a very different story.

Since the REFI boom ended there has been less work and more mobile notaries than ever before. The phones are no longer ringing off the hook and we are no longer turning away work. In fact, some of us are desperate for it.

Many mobile notary publics are turning towards advertising as a way to keep their phone ringing and business going. From notary search sites to yellow pages to PPC search engine marketing, every advertising avenue comes with different advantages as well as disadvantages.

Notary search sites

For a mobile notary a notary list is a very effective way to get your name in front of people who are looking for a notary public. These sites work by offering people who are looking for a notary public the ability to search for notaries within a specific zip code. Once the person starts a search they are given a list of names to select from and are then provided with the contact information to the notary.

Advantages: People calling you from the site actually need a notary. Some sites are free to advertise on.

Disadvantages: Most mobile notaries are on these sites so it is difficult to stand out from the crowd. The actual number of people using theses sites to search for a notary may be very low.

Yellow Page Advertising

For a mobile notary yellow page advertising can be very effective. Think about how you use your local yellow pages when you’re looking for something. If you’re like most people, when searching through the yellow pages you’re ready to buy. You are not looking through the local phone book for a cab company just to gather more information or check on pricing. No, you need a cab. And it’s the same with a mobile notary service, people looking in the local yellow pages for a notary public need a notary public, maybe even a mobile notary public, and chances are that if you have an add you will receive a call.

Advantages: Low cost. People using the local yellow pages are looking to buy.

Disadvantages: You can not change your add once published. In markets where there are a lot of other notary publics or mobile notaries advertising it can be hard to stand out.

PPC Search engine marketing

PPC is the common term used for what is known as pay per click advertising or pay for performance advertising. It works like this: search engines like Google and Yahoo offer you advertising for specific key words or phrases like “mobile notary” and you agree to pay a fee for each time someone clicks on your advertising. This form of advertising is very popular and effective. You have the control to set your daily or monthly budget so you never really over spend on your advertising, however to be effective you will need a website for your mobile notary service.

Advantages: Helps to control advertising costs. Real time key word or key phrase control. Be seen only when people are searching for your key words or phrases.

Disadvantages: Certain key words can be very expensive. You open yourself up to click fraud.

When you’re looking for new ways to advertise your mobile notary service, keep in mind the commitment you will be making with the advertiser. While some companies do not require any term commitments, others will want year long or multi year commitments. Never sign an agreement without reviewing the terms and conditions that you are going to be agreeing to, and make sure you have a solid understanding of what you can expect from your advertising.

Determining your fee as a mobile Notary Public

October 22nd, 2007

How do you determine what to charge for an mobile notary appointment?

Do you set your fee’s based on what you feel your time is worth?  Are your fees based on what every one else is charging?  More importantly, do you know how much you spend out of pocket per appointment?

Choosing the right fee for your mobile notary public service can be one of the most important decisions you make.  But how do you know what the right fee is, and what strategy should you choose when setting your fee structure?

Below are three tips on setting your fees for you mobile notary public service.

Know your market

How many mobile notaries are in your area competing for the same clients?  What makes you different from all of the other notaries in the area?  What compelling reason is there to use your service over another mobile notary?

Conduct an analysis of your competitors, find out what they charge, what their business hours are, how far they travel, and anything else that will give your mobile notary public service the edge over your competition.

Know your costs

How much money do you spend to run an appointment?  And I don’t mean the gas it takes to get from point A to point B.  Here is a simple formula you can use to determine your cost per appointment.

Total your monthly spending for last month on travel, marketing, rent, supplies, insurance, and utilities.  Then divide that number by the total number of appointments you conducted and presto you have your cost per mobile notary appointment.

Remain consistent

Once you decide on a fee schedule for your mobile notary public service it’s a good idea to stick with it and only make adjustments when absolutely necessary.  Inconsistent pricing will lead to client confusion and frustration, which really means less work for you.

Keep in mind that pricing is more of an art rather then a science.  Be sure to follow the above tips and remember to always track your progress.

Q & A with a Mobile Notary…The Newbie Mobile Notary Office

August 29th, 2007

Starting your own mobile notary service can be a very stressful experience. When you’re a newbie notary public there are so many questions, so few answers, and very little help from your mobile notary peers.

Q & A with a Mobile Notary is a monthly article where we answer questions as asked by you, the mobile notary. This month’s questions are brought to you by Felise Robinson, a newly commissioned Notary Public and Marc Greco, Founder of N3 – Mobile Notary Service.

The Newbie Mobile Notary Office.

Q: I’m setting up a home office for my mobile notary public business and I’m looking for guidance on what I will need. Can you tell me what equipment I should have in my new notary public office?

A: When setting up your mobile notary office you will need the following equipment:

  • Computer (either a laptop or desktop)
  • 2 line phone system with Voice Mail
  • Dual tray laser printer
  • Fax machine, or if you’re using an internet fax service, a scanner
  • Cell Phone
  • File cabinet

Q: I understand that as a notary public signing agent, I will receive large documents, mostly over the Internet by email or IP fax. I’ve never used IP faxing; will I still need a fax machine?

A: If you’re going to be using an internet fax service as part of your mobile notary business you will not need an additional fax machine, however you will need a scanner so that you can scan the documents you want to fax.

Q: How about for returning signed documentation? Is it better to send by mail or fax? For faxing, is it more efficient and economical to fax directly or by IP fax?

A: For returning documents most companies will require that you return the signed documents via an overnight shipping service such as FedEx or UPS.

In addition to shipping the documents some companies like N3 will require that you fax documents to them for quality review purposes. In these cases check with the company and see if you can scan and email them directly rather then faxing as this is the most economical way to go.

Q: I have an all-in-one inkjet printer. Is this good enough or do I need a laser printer?

A: You can get by as a notary public signing agent with an inkjet printer, but I strongly recommend investing in a laser printer. Laser printers print faster, they last longer, and have a lower cost per printed page then an inkjet printer.

Q: Am I better off buying an all-in-one/MFC laser printer, fax, copier, and scanner than buying the components separately?

A: You are much better off investing in a Multi function laser component rather then purchasing the components separately, there are smaller units that combine all the equipment you will need and can be a valuable asset to you as a mobile notary.

Q: Are all-in-ones reliable enough?

A: Absolutely.

Q: What should notary public signing agents look for in an all-in-one?

A: Look for brand name MFC’s with a solid reputation like Brother or Xerox, then determine the cost per printed page for the machine, and finally check with your local office supply store and make sure they regularly carry the ink/toner for the machine you are considering purchasing.

Q: Do I need a personal one or one for a workgroup?

A: Get one for a workgroup as it’s a printer you can grow into and will save you the expense of having to buy an additional printer as your business grows.

Q: What is the minimum resolution that the scanner and printer need to have?

A: 600dpi will be fine.

Q: I plan to work as a notary public signing agent part-time, about 15 hours per week, and I’m considering a MFC that is supposed to print 7000 pages per toner cartridge. Is this sufficient or is it overkill?

A: It’s not over kill. An MFC laser is the right decision to make and 7000 per toner cartridge is perfectly respectable.

Q: The MFC printer I’m looking at has a 250-sheet paper tray, but no second tray. Is this enough?

A: I recommend getting yourself a dual tray MFC or at least one that you can add an additional tray to and here is why: when you’re printing email loan documents, some companies will require that you print out the documents on both letter and legal size paper. If you don’t have a dual tray for the job you will need to manually change the paper size and this can be a frustration experience when you realize that page 1 will need to be printed on letter size paper while pages 2 – 5 will need to be printed on Legal size paper only to realize that page 6 -10 will need to be printed on letter size paper. On and on this process can go.

Q: I will need to have the printer set up on my home network. In your experience do all-in-ones work well over networks?

A: In most cases yes, they will work well on a home network set up. If you have trouble setting up the printer on your network, call the tech support line for the printer manufacturer and they should be able to walk you though the steps to get everything up and running for you.

Q: How much should I expect to pay for a MFC?

A: Between $300 and $700.

Q: I have Yahoo mail and Gmail and I’ve noticed that I don’t receive some of the email with large attachments. This can’t happen with business documents. How do I avoid this problem? Do I need a different email service and can you make any recommendations?

A: This is a problem many mobile notaries face all the time. I would stay away from using Yahoo mail although Gmail is a great way to go. What I recommend for you in the future is getting a web hosting account set up with Earthlink to avoid the problem all together.

Q: Given that I mostly plan to use IP faxing, do I really need to have a second phone line dedicated to my notary public business?

A: Only if you want to give the phone company more of your money. So no, it’s not necessary…

Q: As a notary public signing agent, is it acceptable to ask companies to send me documentation by email instead of fax?

A: No it’s not. Your job as a mobile notary service provider is to be able to work with the companies that contract with you. If the company needs to send documents to you via fax, you better be able to accept them. Nothing will cause you to lose business quicker than not being able to receive documents in the format they are sent to you in.

Q: What other equipment do I need?

A: A car, tons of pens, extra ink for your notary stamp, backup cell phone battery, maps, GPS, a scheduling system, backup toner, and some sort of bag or brief case to carry your stamp and documents in.

Q: Is there anything else I should know?

A: Lots. Just take it a step at a time. At first, it may seem like all you’re doing is spinning your wheels and going nowhere slowly. But building a client base as a mobile notary takes time and resilience. Just keep at it. In time it will start to come together for you.

That concludes this month’s Q & A with a mobile notary.